Brand Experience
State Street Global Advisors
McCann NY The Loudest Bell
year
2024
capabilities
Event Production
Event Logistics & Permitting
Technical Direction
Show Development & Production
Guest Journey
Media
Production Management
Vendor Management
Asset Coordination
Scenic
Integration
TAIT played an essential role in supporting State Street Global Advisors’ project, “The Loudest Bell” by McCann NY, an ambitious activation designed to celebrate their NASDAQ bell-ringing ceremony and showcase their commitment to helping investors of all types achieve their financial goals. TAIT managed event details, overseeing the schedule for on-site activities and coordinating a live takeover of four screens in Times Square, along with a record-breaking attempt and a surprise musical performance. An entire crew was dedicated to capturing the event and feeding it live to those screens for an immersive public experience.
Our planning and execution delivered an unforgettable activation centered around these three major elements. This dynamic event transformed Times Square into a vibrant scene, fully engaging the public and amplifying State Street Global Advisors’ brand story in an energetic and exciting way.
From setup to breakdown, we coordinated workers, technical equipment, and stage management. Every detail was aligned with the project’s vision to ensure smooth execution. The result was an event that captivated the audience, met client objectives, and left a lasting impression. TAIT’s approach brought “The Loudest Bell” to life, making the activation memorable and impactful for all attendees.
BAUART
A Bunch of Stuff - Johnny Depp
Warner Bros.