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Brand Experience

State Street Global Advisors

McCann NY The Loudest Bell

year

2024

capabilities

Event Production

Event Logistics & Permitting

Technical Direction

Show Development & Production

Guest Journey

Media

Production Management

Vendor Management

Asset Coordination

Scenic

Integration

TAIT played an essential role in supporting State Street Global Advisors’ project, “The Loudest Bell” by McCann NY, an ambitious activation designed to celebrate their NASDAQ bell-ringing ceremony and showcase their commitment to helping investors of all types achieve their financial goals. TAIT managed event details, overseeing the schedule for on-site activities and coordinating a live takeover of four screens in Times Square, along with a record-breaking attempt and a surprise musical performance. An entire crew was dedicated to capturing the event and feeding it live to those screens for an immersive public experience.

Our planning and execution delivered an unforgettable activation centered around these three major elements. This dynamic event transformed Times Square into a vibrant scene, fully engaging the public and amplifying State Street Global Advisors’ brand story in an energetic and exciting way.