Placemaking

BAUART

A Bunch of Stuff - Johnny Depp

year
2024
capabilities
Strategy
Blue Sky Design
Master Planning
Project Development
Show Development & Production
Guest Journey
Design & Engineering
Art & Design
Environmental Design
Graphic Design & Branding
Media
Event Logistics & Permitting
Vendor Management
Technical Direction
Asset Coordination
Fabrication
Scenic
LED Integration
Videography & Photography
Integration
Production Management

To successfully launch their new brand, BAUART was looking to reimagine art exhibitions and transform how people see and experience art. They turned to TAIT to help them create an experiential and immersive gallery space that would break tradition by blending elements of a white cube gallery with digital moments of inspiration and discovery.

For this inaugural venture, BAUART partnered with Johnny Depp and Pantheon Art, to immerse visitors in Johnny's world and introduce him publicly as a visual artist. TAIT envisioned a next-gen gallery experience, shedding white walls in favor of rich fabrics, mirrors, layered textures, deep musical scores, and lighting to create a labyrinth where art unfolds across digital and analog spaces. Depp's personal artifacts and ephemera are juxtaposed with the works they inspired, bringing stories to life. With no defined entrances or exits, visitors are invited to explore five themes, spanning nearly four decades of creativity. At the heart of the exhibition is the Black Box Theatre, a cinematic experience where digital liquid walls bring Johnny's art and creative process to life, narrated by the artist himself. Guests are challenged: "Don't be bored - create," encouraging them to leave their own mark and become part of the exhibition.

TAIT helped BAUART introduce a new, accessible way to experience art, which contributed to the instant success of this immersive exhibition. A Bunch of Stuff garnered widespread media coverage in People, Hola!, and the Daily Mail - earning a 5-star Google rating. The innovative blend of digital, analog, and multisensory elements captured the attention of both art enthusiasts and the general public, positioning the exhibit as a groundbreaking cultural moment.

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