Brand Experience
Flow Miami
Flow House
year
2024
capabilities
Event Production
Event Logistics & Permitting
Vendor Management
Technical Direction
Asset Coordination
Scenic
Media
Guest Journey
Production Management
Integration
TAIT brought Flow Miami’s vision to life with an unforgettable launch event, introducing top real estate brokers to the soon-to-open Flow Condominiums in Downtown Miami. Held at the Promenade, the Flow House featured an elegant setup that included a stage, catering, audio, lighting, and protective tenting to ensure comfort regardless of weather conditions. The planning process required attention to Miami’s permitting requirements, timeline adjustments, and optimizing limited space to seamlessly bring each element together.
With a detailed strategy, TAIT transformed the Promenade into an inviting space that beautifully showcased the Flow lifestyle. Every detail was thoughtfully managed—from vendor coordination for food, bar service, lighting, and audio, to floor plan design that ensured comfort and accessibility. TAIT created an atmosphere that allowed Flow’s sales team to connect authentically with brokers, offering an experience that embodied the luxury and sophistication of the Flow brand.
The event surpassed expectations, with over 700 attendees and enthusiastic feedback on its seamless design and ambiance. Flow Miami praised TAIT’s attention to detail and adaptability, crediting the team for making the night a resounding success. This launch not only brought the Flow Condominiums to life but also highlighted TAIT’s ability to craft memorable experiences that leave a lasting impact.
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Image provided by Manuel Harlan
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