Brand Experience
Nike
Nike Book 1
year
2024
capabilities
Project Development
Guest Journey
Event Production
Event Logistics & Permitting
Vendor Management
Technical Direction
Asset Coordination
Scenic
Graphic Design & Branding
Production Management
Service & Support
Nike sought to launch the Nike Book 1 in an event that would immerse guests in a luxury experience reflective of Devin Booker's unique style. The challenge was to create a multi-sensory journey that would leave a lasting impression, marrying the ambiance of an upscale whiskey bar with the exclusivity of a speakeasy.
TAIT partnered with Nike to design an environment that began with a soundtrack that set a luxurious tone. Attendees were welcomed with a Polaroid photo opportunity against a backdrop of curated bookshelves. The cocktail program, inspired by Devin’s car collection, offered bespoke drinks crafted by expert bartenders. A vintage rotary-style phone allowed guests to leave messages, which would be transformed into a keepsake vinyl for Devin, adding a heartfelt personal element.
The event at The Exchange Whiskey Bar was a triumph, with the Polaroids, cocktail menu, and the interactive vinyl recordings creating an intimate connection to Devin Booker’s world. Guests enjoyed an evening filled with fine spirits, engaging conversation, and a sense of participation in something exclusive. The event successfully blended the appreciation for Booker's tastes with Nike's innovative spirit, providing guests with an experience that resonated well beyond the night.
Credits
produced by
productionglue, now tait
Cirque du Soleil
Front-of-House Experience, Cirque du Soleil Kurios
Melanie Martinez