Large warehouse with black lights and purple accents
Brand Experience

Nike

Nike Air Max Day

year
2024
capabilities
Opportunity Assessment
Project Development
Show Development & Production
Guest Journey
Event Production
Event Logistics & Permitting
Vendor Management
Technical Direction
Scenic
Production Management
Service & Support

Nike set out to elevate Air Max Day 2024 at Brooklyn's Duggal Greenhouse into an unparalleled celebration of Air Max innovation, aiming to captivate sneaker enthusiasts with a deeply immersive experience. To realize this ambitious vision, Nike enlisted TAIT's expertise.

Large robot sculpture with Dynamic Land neon words beside it
We crafted an iconic entry marked by towering red Nike shoe boxes, leading into the event. Inside, attendees discovered the Airmax Dynamic Gift Shop, filled with exclusive merchandise. Highlighting the event was the unveiling of the Air Max Dn, featuring pioneering heel-to-toe technology. The "Airmax Maxxed Out Bounce" House and "Dynamic Land" slide energized the atmosphere, while the "Airmax Warp World" maze offered a captivating exploration of Air Max history. Completing these interactive experiences unlocked exclusive merchandise, enriching the attendee journey. The event vibrated with performances and DJ sets from Kai Cenat, Ninjayla, Don Toliver, Botez, Sushi, Zillion, Odalys, and Ayanna Heaven, melding music with sneaker culture.
Artist on stage performing
Shoe displayed in lit up glass enclosure
Slide with people going down it
Credits
produced by
productionglue, now tait
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