Brand Experience
Hugo Boss
Hugo Boss/HFR/ Naomi Campbell Luncheon
year
2024
capabilities
Hugo Boss and Harlem Fashion Row (HFR) aimed to celebrate Women's History Month with a unique event. They sought to highlight their collaboration with Naomi Campbell and showcase a collection that empowers women. The goal was to create an environment that reflected the elegance of the collection and the essence of Black excellence. TAIT was brought on board to help achieve this vision.
TAIT played a pivotal role in orchestrating the event, "Around the World with Naomi x BOSS," at the Guggenheim Museum. They set the stage for an exclusive conversation featuring Naomi Campbell, HFR's Brandice Daniel, and Hugo Boss's Nadia Kokni. TAIT ensured a seamless experience, from the fireside chat to a luncheon, highlighting the collection designed for the elegant traveler, facilitating intimate discussions on fashion, empowerment, and the partnership's impact.
The collaboration was a resounding success, drawing attention to the importance of representation and empowerment in fashion. Through TAIT's support, Hugo Boss and HFR celebrated Black excellence and women's empowerment, benefiting organizations like HFR’s Icon 360 fund. The event not only showcased the collection but also fostered meaningful conversations, setting a new standard for fashion events and demonstrating the power of partnership in achieving visionary goals.
Credits
produced by
productionglue, now tait
Frieze
Frieze Art Fair New York
Nike