Google’s BrandLab in New York – a collaborative space that helps marketers grow their brands’ digital presence – was ready for a significant upgrade. Tasked with elevating the BrandLab facility, TAIT partnered with Google to transform the existing environment into a cutting-edge hub that combines education, technology, and design to empower and inspire Google’s clientele.
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Our role was pivotal in the concept development and refinement of BrandLab’s new design. We led the technical, lighting, and audio design, ensuring that each element was not only functional but also enhanced the interactive experience of the space. Our team supervised the installation, carefully integrating Google’s cutting-edge hardware and software to create an immersive environment. Additionally, we developed custom projection mapping for Google BrandLab’s exterior walls, providing a visually striking introduction to the venue that captures the essence of Google’s innovative spirit. Inside, we implemented operational upgrades and refined the design of interior spaces, turning them into versatile areas ideal for workshops and client sessions.
The transformation of Google BrandLab has set a new standard for collaborative spaces. By creating an environment that’s both educational and engaging, the new BrandLab helps Google strengthen partnerships, inspire innovation, and foster business growth.
