Brand Experience
WNBA
WNBA All Star Weekend
year
2024
capabilities
Project Development
Show Development & Production
Guest Journey
Environmental Design
Graphic Design & Branding
Event Production
Vendor Management
Technical Direction
Fabrication
Scenic
Videography & Photography
Production Management
TAIT stepped up in support of a major women’s basketball moment in Phoenix, AZ, held at Futuro. The event was designed to offer an exclusive and culturally enriching experience for a select group of guests, including influential figures like Esther Wallace and Tschabalala Self. TAIT’s challenge was to ensure every aspect of the event, from the dynamic activities to the interactive cultural elements, was executed with precision and creativity.
TAIT transformed the venue into an immersive environment that captured the energy and essence of the league. The day began with a high-energy basketball-inspired workout, setting an energetic tone for the rest of the event. The venue provided an ideal backdrop for the Comms Cultural Hub, featuring engaging elements like the Book Nook, Team USA Jersey Bar, and Women’s Basketball Signature Show Room. Each feature was thoughtfully crafted to inspire and connect attendees, celebrating the cultural impact of women’s basketball.
The event was a slam dunk, with TAIT’s meticulous planning and execution leaving a lasting impression. From the seamless setup to the final wrap-up, TAIT delivered an experience that not only celebrated the sport but also deeply resonated with the attendees. This was a true all-star event, brought to life with TAIT’s expertise and creativity.
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image provided by Manuel Harlan
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