Brand Experience
Curlfest
Curlfest 2024
year
2024
capabilities
Event Production
Event Logistics & Permitting
Vendor Management
Production Management
Graphic Design & Branding
Guest Journey
CURLFEST 2024 was a landmark event, held at the BRIC Celebrate Brooklyn! Festival in Prospect Park, Brooklyn. The festival, known as the world’s largest natural beauty celebration, required detailed planning to accommodate its thousands of attendees and diverse range of activities. With its mission to empower women of color, CURLFEST featured highlights such as Beauty Row, a vibrant Vendor Marketplace, and stages for music and empowerment sessions.
TAIT's involvement was critical in bringing CURLFEST 2024 to life. We expertly managed the event's site layout, ensuring smooth movement and optimal use of space across the expansive venue. TAIT also handled production management, ensuring that the stages, including the Main Stage and Empowerment Stage, were perfectly set for performances and speeches. Additionally, they managed the sponsor and vendor marketplace, coordinating with numerous Black-owned businesses to create a dynamic and engaging experience. Our meticulous signage management further contributed to a seamless and visually appealing festival.
The result was a flawlessly executed event that garnered praise from attendees and vendors alike. TAIT's comprehensive management allowed CURLFEST 2024 to uphold its reputation as a premier celebration of natural beauty, providing a powerful platform for community, empowerment, and cultural expression.
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