Brand Experience
Civic Entertainment Group, LLC (A Seacrest Global Group Company)
TBS Miracle Workers: Dark Ages Launch Party
year
2020
capabilities
Project Development
Show Development & Production
Guest Journey
Design & Engineering
Art & Design
Environmental Design
Graphic Design & Branding
Event Production
Event Logistics & Permitting
Vendor Management
Technical Direction
Asset Coordination
Fabrication
Scenic
Videography & Photography
Production Management
Service & Support
TBS was on a mission to transport media and influencers back to the Dark Ages for the launch of Miracle Workers' new season, sending them on a medieval journey with a thoroughly modern twist. TAIT took up the challenge, partnering with Civic Entertainment Group to infuse cutting-edge technology into a historical celebration as outlandish as the show itself—a fusion of past and present that would produce shareable moments and unforgettable memories.
We transformed Houston Hall into a medieval wonderland, with decadently dressed musicians playing modern music on period instruments and culinary wizard Wylie Dufresne cooking up a king's feast. Wooden tokens were exchanged for mead, and sketch artists captured guests’ photographic likenesses, while at the hair braiding station, fair maidens were given a makeover before posing for portraits in the imaging booth that populated the gilded frames lining the walls. The culmination of the festivities was a season premiere viewing of Miracle Workers: Dark Ages via Silent Disco headphones, with the sound of guests' laughter ringing through Houston Hall.
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This wasn't just a party; it was a journey through time, blending the charm of the Dark Ages with modern technology. The result? A unique and fitting celebration of this charming comedy show that Paste Magazine called “hysterical”.
Credits
produced by
productionglue, now tait