Live
Taylor Swift
Reputation World Tour
year
2018
capabilities
Show Development & Production
Design & Engineering
Technical Direction
Asset Coordination
Fabrication
Scenic
Integration
Show Control
Service & Support
Taylor Swift has so many dedicated fans in part because she’s an incredible live performer, and the Reputation Tour served as one giant reminder of why their dedication is well-earned. She wanted to put on a show that wowed her fans like never before, and to do this she needed a stage like none other. Given our long-standing relationship, TAIT was happy to engineer a megastructure for the Reputation Stadium Tour.
For the Taylor Swift Reputation Tour, twelve massive video columns brought Swifties into the star’s world. The massive wall could bi-part or split into 48 individual screens, and it seamlessly integrated with our video Mag Deck staging. Controlled by TAIT Navigator, the LED panels could move in perfect time to the screen content, and two flying gondolas carried the artist above screaming Reputation Tour fans.
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We were happy to provide much more than a stage for Taylor’s creativity yet again. The Reputation Stadium Tour grossed more than $345 million, setting the record for highest-grossing U.S. tour of all time in 2018. It was awarded Tour of the Year at the People's Choice Awards, American Music Awards, and iHeartRadio Music Awards.
Credits
Director and Lighting Designer
Baz Halpin
Assoc. Lighting Designer
Eric Marchwinski
Assoc. Director
Melissa Garcia
Video Content
Silent Productions
Tour Manager
Erica Worden
Production Designer
Tamlyn Wright
Production Manager
Arthur Kemish
Google
The Grove Experience Center
Civic Entertainment Group