Placemaking
The Grove Experience Center
year
2018
capabilities
Guest Journey
Design & Engineering
Graphics, Wayfinding, & Branding
Interactive Technology
Media
Show Control
Production Management
Integration
Programming & Training
Google was building a new center to host conversations about the future of technology and business for audiences including Google’s customers, partners, and employees. We set out to design a flexible, thought-provoking space that playfully combined sensory elements inspired by Google’s own user-focused design and technology– thus, the Grove Google Experience Center was born.
The Grove blends architecture, machine learning, and artificial intelligence, and is a great place to have a new idea. Aptly named, Google’s Experience Center is a consistently themed ecosystem inspired by the sights, sounds, and aromas of the surrounding redwood forest grove. Circadian lighting, air-dispersed fragrances, and considered designs create a calm-yet-inspiring environment for days spent working, conversing, and thinking.
This harmonious, user-focused Grove Google Experience Center was exciting to design as a way to showcase Google’s position at the cutting edge of technology while also immersing guests into the Google experience.
Credits
produced by
Thinkwell, now tait
National Geographic Channel
Mars Experience
Taylor Swift