Brand Experience
Snap Partnership Summit & Lensfest
Snapchat
year
2024
capabilities
Show Development & Production
Guest Journey
Art & Design
Environmental Design
Graphic Design & Branding
Interactives
Event Production
Event Logistics & Permitting
Vendor Management
Technical Direction
Asset Coordination
Scenic
Production Management
Snapchat aimed to host two landmark events—Snap Partner Summit and Lensfest—that combined immersive product experiences with seamless transitions between settings. They needed flawless execution to captivate partners, creators, and developers with groundbreaking product launches and interactive content.
TAIT produced the keynote and broadcast at the Snap Partner Summit, managing logistics, breakout sessions, and the AR Spectacles demo in collaboration with De-Yan Studio, Mitie Tucker, and Es Devlin. After a day of engaging sessions, the event culminated in a dynamic, electrifying performance by Rufus Du Sol, marking a memorable end to the experience. At Lensfest, TAIT designed and installed the event environment, managed the show, and created custom giveaways, ensuring an interactive space for the AR Lens creator community.
These two seamlessly coordinated events captured Snapchat’s vision for innovation and community-driven engagement. Attendees were captivated by product launches and creative demonstrations, affirming Snapchat’s role as a leader in tech-driven experiences. TAIT’s expert management elevated both events, delivering impact and connection at every touchpoint.
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Melbourne & Olympic Parks
Rolling House Stage
Kacey Musgraves