Michael Bublé—renowned for his charismatic, timeless voice—wanted a stunning stage for his Higher Tour that would echo the grandeur of the big band era but also maintain the familiar intimacy of his always epic performances. Having worked with the artist for over a decade, TAIT knew the impact we had to make. We partnered up with legendary entertainment architects STUFISH to take on the challenge of bringing a modern twist to a classic staging setup.
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We designed and constructed a tiered Mag Deck system over six levels with integrated LEDs along the edges to evoke the big band aesthetic we were going for. Splitting the tiers was a Mag Deck video floor ramp, pulling the audience’s focus to the heart of the stage.
The main stage was encased in a custom-built frame featuring an LED fascia and cascading silver velvet soft goods, while a bespoke acrylic staircase, home to more LEDs, connected to a video thrust leading to a smaller B stage. This more intimate stage—which featured sunken pits for his band—allowed Bublé to connect even more effectively with his fans.
Completing the aesthetic, we created an Austrian system that gracefully draped fabric around three sides of the stage and added two roll drops to serve as dynamic IMAG projection screens.
The tour was met with critical acclaim, solidifying Bublé's position as a global icon and consummate entertainer. Billboard summed it up perfectly: “It’s a big, wildly varied show, and Bublé is a master showman”.
