Live

MDLBEAST

Soundstorm 2025

year

2025

capabilities

Project Development

Strategy

Opportunity Assessment

Show Development & Production

Master Planning

Guest Journey

Graphic Design & Branding

Media

Design & Engineering

Technical Direction

Scenic

Show Control

Event Production

Vendor Management

Production Management

Service & Support

Soundstorm 2025 reshaped the festival’s landscape—transforming not only its stages and districts but the way audiences moved, gathered, and felt the experience. Across a newly redesigned site, 14 stages, and over 250 artists, SS’25 became a living expression of Saudi Arabia’s evolving creative identity, from the reimagined Big Beast mainstage to the all-new 6AG Arabic Music Stage, female-only viewing zones, and diverse performing acts throughout the festival.

Building on our continued partnership with MDLBEAST, we helped bring the festival’s expanded vision to life through integrated, cross-team leadership across the redesigned site. Working hand-in-hand with organizers, creatives, suppliers, and partners, we coordinated the moving parts across every district—north, south, east, and west—so the experience felt seamless from arrival to headline moments.

From site layout and guest circulation to VIB terraces, operational zones, F&B, HER spaces, and partner activations, we aligned every element into one connected plan—enhancing flow, improving comfort, and unlocking new moments for audiences to gather, discover, and immerse themselves.

Sustainability was a core pillar of SS’25. Building on previous successes, the festival expanded recycling across front- and back-of-house, increased water recirculation, and advanced meal donation initiatives, including large-scale plastic bottle collection and reuse programs.