The excitement kicked off with a live Today Show broadcast from the center’s iconic courtyard, setting the stage for the thousands of enthusiastic guests who lined up to explore Marriott's latest offerings. Using the courtyard as a canvas, we created a sprawling 4,000-square-foot interactive world map, pinpointing each of Marriott and Starwood’s 3,400 locations with oversized map pins and integrating RFID technology to create a rewarding—literally—guest experience. As Marriott, SPG, and Ritz-Carlton Rewards members tapped their keycards on the pins, they lit up, delivering instant prize wins to some lucky members and entering others into sweepstakes for free stays, travel packages, and prizes from Marriott’s roster of 30 brands.