How do you mark the birth of the world's largest hotel company? TAIT partnered up to help Marriott answer that question with an immersive pop-up experience in the heart of New York City. We turned Rockefeller Center into a vibrant entertainment extravaganza with challenging games and unforgettable prizes.
TAIT is committed to protecting and respecting your privacy. TAIT will only use the contact information you provide to us to contact you about our products, services or special content. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, check out our Privacy Policy.
The excitement kicked off with a live Today Show broadcast from the center’s iconic courtyard, setting the stage for the thousands of enthusiastic guests who lined up to explore Marriott's latest offerings. Using the courtyard as a canvas, we created a sprawling 4,000-square-foot interactive world map, pinpointing each of Marriott and Starwood’s 3,400 locations with oversized map pins and integrating RFID technology to create a rewarding—literally—guest experience. As Marriott, SPG, and Ritz-Carlton Rewards members tapped their keycards on the pins, they lit up, delivering instant prize wins to some lucky members and entering others into sweepstakes for free stays, travel packages, and prizes from Marriott’s roster of 30 brands.
This unique activation sent Marriott's loyalty program registrations through the roof and garnered significant media attention, including coverage in Adweek, and Travel Weekly.
