Brand Experience
Nike, Jordan Brand
Jordan All-Star Weekend
year
2024
capabilities
Master Planning
Show Development & Production
Guest Journey
Event Production
Event Logistics & Permitting
Vendor Management
Technical Direction
Production Management
Jordan Brand set out to elevate the game of fan engagement at the NBA All-Star Weekend Crossover Space. The challenge: to deliver a next-level experience that would redefine how attendees interact with the brand. TAIT teamed up with Jordan Brand to create a dynamic playground where fans could not only participate but also shine in the limelight. Together, we crafted moments that resonated with the spirit of basketball’s grand celebration.
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Amid the vibrant atmosphere of All-Star Weekend 2024 at the Indiana Convention Center, our teams worked tirelessly to construct the Jordan Flight Suite 23 – an electrifying fusion of digital mastery and basketball passion. Fans got to take their shot, stepping into a simulated game-time experience that captured their moves in real-time and left them with a highlight reel of their own making.
We established a unique customization zone, allowing fans to personalize their merchandise with exclusive designs and patches, turning standard apparel into treasured keepsakes. Our collaborative effort with Jordan Brand didn’t just enhance the fan experience; it elevated it, making every attendee feel like an MVP hooper.
The Jordan All-Star Weekend Crossover Space did more than entertain; it blazed a trail for fan interaction in sports events. Thanks to this innovative approach, the event garnered significant media attention and positive fan feedback, reinforcing Jordan Brand’s reputation as a leader in both athletic and experiential innovation.
Credits
produced by
productionglue, now tait
MDLBEAST
ERGA 2024
BOSS