Live
MDLBEAST
ERGA 2024
year
2024
capabilities
Project Development
Event Production
Vendor Management
Technical Direction
MDLBEAST wanted to reimagine a derelict Riyadh Irqah Hospital as a pioneering electronic music space and envisioned a series of concerts that challenged event production norms and brought a powerful new rhythm to the city. We were thrilled to collaborate with MDLBEAST once again to renovate the abandoned building and turn it into a radical entertainment venue.
We designed and built two custom stages within the Irqah Hospital – The ER and The Ward, which provided the perfect platforms for a stunning lineup of international and local DJs, creating thrilling audio-visual experiences for audiences. Our team worked tirelessly to mold the stark Irqah Hospital surroundings into an innovative music and culture hub. The project drew on our vast concert production expertise to create an event that captivated attendees and gave artists the opportunity to explore their creativity to the max.
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The resulting ERGA series ran once a week at the Irqah Hospital in Riyadh for nine dates from December 2023 through March 2024. More than just a series of concerts, ERGA revitalized a neglected space and brought energy and creativity to Riyadh. This bold transformation combined tight collaboration with a heady mix of creativity and technology to redefine what’s possible for live events. With MDLBEAST as our partner, we created an unforgettable experience that helped fuel the city's vibrant electronic music scene.
Credits
produced by
productionglue, now tait
MDLBEAST
Formula E-Prix Diriyah Concert & Fan Zone
Nike, Jordan Brand