Location Based Experience
Warner Bros. Themed Entertainment
Harry Potter: A Forbidden Forest Experience
year
2021
capabilities
Guest Journey
Master Planning
Production Management
Event Logistics & Permitting
Show Control
Asset Coordination
Integration
Technical Direction
Project Development
Art & Design
Design & Engineering
Graphics, Wayfinding, & Branding
Strategy
Programming & Training
Harry Potter inhabits one of the most loved fantasy worlds ever created. Bringing the Forbidden Forest experience to life required creativity, attention to detail – and more than a little magic. That's why Warner Bros. Themed Entertainment turned to our experts to develop an immersive, interactive light trail inspired by Harry Potter’s iconic Forbidden Forest.
Featuring creatures and moments from the Harry Potter and Fantastic Beasts series, Harry Potter: A Forbidden Forest Experience is a first-of-its-kind Wizarding World attraction; a one-mile woodland trail filled with immersive moments and interactive experiences.
TAIT worked closely with Warner Bros. Themed Entertainment to bring Harry Potter: A Forbidden Forest Experience to life on the grounds at Arley Hall & Gardens in Cheshire, England, alongside UK partner Unify, and entertainment discovery platform Fever. The result was an entirely new approach to the Harry Potter brand; an immersive, interactive walking experience that brings the creatures and characters of the famed fictional location to life with unique set pieces, lighting effects, and seamlessly integrated projections.
While wandering Harry Potter: A Forbidden Forest Experience, guests can encounter majestic Centaurs, cast a Patronus spell, discover a Niffler burrow and even pay their respects to the legendary Hippogriff.
Arley Hall was only the beginning. The team behind Harry Potter: A Forbidden Forest Experience has its sights set on bringing the magic to forests, arboretums, zoos, and botanical gardens worldwide. In fall 2022, the Forbidden Forest Experience returned to Cheshire, UK, and expanded to additional sites in Leesburg, VA, and Westchester, NY, in the US, as well as Groenenberg in Belgium.
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