Purple lights and haze in a nighttime forest. There are large leaves with projection mapping in the center of the image and a dimly lit building in the background.

Location Based Experience

Fernbank Museum

Wildwoods: AGLOW

year

2022

capabilities

Guest Journey

Graphics, Wayfinding, & Branding

Art & Design

Environmental Design

Media

Design & Engineering

Master Planning

Project Development

Programming & Training

Scenic

Interactive Technology

Production Management

Integration

Show Control

The ten acres of spectacular forest that surround Fernbank Museum were ripe for an experiential makeover to make them an integral part of the museum experience through the long winter months– thus, the Wildwoods: AGLOW experience was born.

Raised walkway with glowing arch. The arch says "WILDWOODS AGLOW" and is decorated with leaves.

Nighttime view of walkway through a forest. The forest is illuminated with purple and deep blue lights and is decorated by glowing leaf sculptures.

Person silhouetted in the foreground looking at purple lights and haze in a forest. There is a building in the background with amber lights.

We created a multi-sensory extravaganza that blends reality with enhanced vignettes and made nature the canvas for this immersive wonderland, all within the campus of the Fernbank Museum of Natural History. Working with strategic consulting studio Habo, we ran market research and built a business model for Wildwoods: AGLOW to ensure the experience would be financially viable.

Confident in our approach, we began the process of creating the interactive trail. Partnering with Fernbank’s science team, we were able to ensure that every image, color, and sound was a natural extension of the Fernbank Forest, ensuring that this limited-run nighttime trail experience complemented its natural surroundings. Using trees, roots, and other natural elements as the canvas, we brought the Fernbank Wildwoods: AGLOW experience to life with lights and projections - creating a unique experience with original compositions. Following the enchanted path, guests can watch as roots magically spread into towering trees, witness oversized seeds explode with interactive light, observe nocturnal animals, and interact with larger-than-life glowing and singing mushrooms.