Entrance to Warner Bros Studio Tokyo Harry Potter with sculpture
Location Based Experience

Warner Bros. Themed Entertainment

Warner Bros. Studio Tour Tokyo – The Making of Harry Potter

year
2023
capabilities
Guest Journey
Master Planning
Production Management
Event Logistics & Permitting
Show Control
Asset Coordination
Integration
Technical Direction
Project Development
Art & Design
Design & Engineering
Graphics, Wayfinding, & Branding
Strategy
Programming & Training

Magical worlds don’t get more enthralling than the Harry Potter franchise. When longstanding TAIT partners Warner Bros. Themed Entertainment and Warner Bros. Studio Tour London approached us to explore the development of a new attraction in Tokyo, we were excited to revisit the iconic IP.

Warner Bros. Studio Tour Tokyo is the largest indoor Harry Potter experience in the world, featuring new and expanded areas, with over 50 new experiences, new sets and more than 20 new media and immersive interactives, many found only in Tokyo. At the Making of Harry Potter experience, upon entering, guests are treated to original animation on the lobby’s 270-degree, 80-meter wide, 13K multi-projector screen, showing memorable Hogwarts exterior scenes in the painterly style. Each scene coincides with a lobby-wide color palette and ambience change every 25-30 seconds.
Children cosplay Harry Potter with wands in large entrance lobby
People in Wizards costumes engaging with interactive screen at Harry Potter experience
Warner Bros. Studio Tour Tokyo is an experience like no other for die-hard Harry Potter fans. We led the development and production for media throughout the Making of Harry Potter Tokyo tourthe Tour, which included over 120 videos and 195 pieces of content, with a 13-hour runtime. We contributed immersive interactive exhibits that transport guests into the Wizarding World, including the iconic moving stairs and an interactive portraits experience. A performance based Quidditch interactive helps guests engage with the filmmaking experience.
People gathering to take a selfie on Diagon Alley in Harry Potter costumes smiling
People looking back laughing walking down Diagon Alley showing the peace sign with a crowd in the background

Expected to welcome up to 109,000 visitors per day, the 30,000-square-meter Making of Harry Potter tourattraction features Japan-specific content through custom media narrated by Kensho Ono, the Japanese voice of Harry Potter, and bilingual exhibit content with English, katakana, and kanji, plus localized food, merchandise, and much more.

Credits
produced by
Thinkwell, now tait
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