Tom Ford product in gold on top of metallic platform

Brand Experience

Tom Ford Beauty

SEPHORiA 2019

year

2019

capabilities

Project Development

Show Development & Production

Guest Journey

Design & Engineering

Art & Design

Environmental Design

Graphic Design & Branding

Interactives

Media

LED Integration

Event Production

Event Logistics & Permitting

Vendor Management

Technical Direction

Asset Coordination

Fabrication

Scenic

Videography & Photography

Production Management

Service & Support

Tom Ford Beauty needed a partner to bring its vision for METALLIQUE to life at SEPHORiA 2019. TAIT was called upon to create a luxurious yet sustainable experience for the unveiling of the new fragrance.

We crafted a captivating space that epitomized the sleek aesthetic of Tom Ford Beauty. Huge LED screens displayed engaging visuals, inviting visitors into the world of METALLIQUE. The centerpiece was a towering 10-foot replica of the METALLIQUE bottle, designed to capture the power and sophistication of the new fragrance and large enough for guests to explore inside.

10 ft gold metallic replica of Tom Ford product

Activation attendees in photo booth smiling

Inside the bottle, visitors were immersed in a video feature that triggered a scent dispersion system, enveloping them in the delicate floral and woodland notes of METALLIQUE. This multi-camera video system captured the moment of surprise and generated a personalized 10-second shareable social video clip that transformed the user’s feed into liquid metal, adding music and branding.

The activation was designed to be reused, aligning with Tom Ford's commitment to environmental responsibility. By using sustainable materials and reusing multiple elements, we helped divert 2.5 tons of waste from landfill and offset 2.93 metric tons of CO2.The 10-foot METALLIQUE bottle was reused at three separate events.