Lititz, Pennsylvania – December 3, 2024 – TAIT, a global leader in culture-defining live experiences, has today announced that events industry veteran Leslie Herrick will be joining its West Coast Producing team in role of Visionary Executive Producer and Event Strategist.

Commenting on the appointment, Tom Bussey, EVP, Producing and Partner Strategy at TAIT noted, “Not only does Leslie bring over 20 years of experience in producing live, virtual, and hybrid events to this role, but she also has an impressive portfolio of leadership on projects for innovative tech companies including Microsoft, Adobe, Notion, and Spotify. Her ability to bring client visions to life, foster deeper audience connections, and drive brand loyalty make her the perfect fit for TAIT.”

Leslie has a career-long history of transforming corporate event marketing by creating iconic, large-scale events, from product launches to user conferences. In previous roles she has brought the world’s largest gaming community together at BlizzCon for Blizzard, with dynamic game reveals, developer panels, and tournaments, and delivered engaging hybrid experiences for Microsoft Xbox and Surface.

Leslie shared, "After leading the production of BlizzCon 2023—one of the largest events in gaming—I saw firsthand how powerful immersive experiences can be in transforming a single moment into a lasting connection.

TAIT’s ability to build worlds where the physical and digital seamlessly merge aligns perfectly with my passion for creating extraordinary, audience-engaging moments. By combining my experience in large-scale production with TAIT's cutting-edge technology and innovative storytelling, I’m excited to deliver unforgettable experiences that resonate and leave a lasting impact."

TAIT partners with artists, brands, IP holders and place makers to bring culture-defining, never-before-seen experiences to life. With a legacy of innovation spanning over 45 years, TAIT has grown from pioneering in rock ‘n’ roll concert staging to setting the global standard for extraordinary live events and experiences through cutting-edge technology, precision engineering, and creative design. TAIT’s 20 global offices have developed iconic productions and experiences in over 30 countries, all seven continents, and even outer space for renowned performers, theme parks, exhibits, and venues across the globe, including partnerships with Taylor Swift, Cirque Du Soleil, Royal Opera House, Nike, NASA, Bloomberg, Google, Beyoncé, and The Olympics.